Officer®Campaigner FAQs (Frequently Asked Questions)

What does Officer Campaigner do?

Officer® Campaigner is a smart multifaceted marketing application that helps you retain and increase your prospect base, grow direct sales, resulting in higher revenues. In addition to reaching out by Emails, it builds opt-in prospects by putting you in front of billions over electronic and print media. It generates leads by capturing real time tracking of prospects' actions and inquiries. Leads generate leads, resulting in viral marketing. Information collected through all these channels is funneled through single source reporting, providing unmatched business intelligence. Based upon the business intelligence you receive, you can categorize and segment the recipients using their interest level and appropriately respond. Built in CRM features facilitate this communication and help you close the deal faster.

How Officer Campaigner outperforms the competition?

  To sustain continued growth, businesses need to retain their current customer base, increase revenues, and reduce costs while growing the new customer base. This is a challenging task for any business, especially for small businesses. Businesses need a cost effective solution with a potential for wide reach that walks them through closing the deal. Marketing has increasingly moved to the electronic media like email marketing and social media. These are low cost solutions but do not complete the marketing cycle. There is no single product that helps you bring new prospects from different communication avenues, engage their interest, collect business intelligence, and facilitate correspondence until the closure of the deal. Officer Campaigner fills this void.

How does Officer Campaigner help me grow my business?

In addition to reaching out by Emails, Officer Campaigner builds opt-in prospects by putting you in front of billions over electronic and print media. The electronic media includes social media (LinkedIn, Facebook, Twitter etc), YouTube videos, sign-up forms, and text messaging.  The print media includes QR codes on business cards, flyers etc. It generates leads by capturing real time tracking of prospects' actions and inquiries. Leads generate leads, resulting in viral marketing effect. Information collected through all these channels is funneled through single source reporting, providing unmatched business intelligence. Your business cards go dynamic and more effective, audios and videos in emails grab attention and you get faster and focussed follow up using built-in CRM features.

How does Officer Campaigner save me time and money?

  The collective business intelligence sets your priorities in terms of who needs a follow up, when, why, for what, and how you can meet their expectations. Built-in CRM capability expedites and focuses your actions on a mass scale. Cold calling is reduced to a bare minimum. Thus, you get optimal resource utilization and maximize your price performance ratio.

How does Officer Campaigner help me make more money?

  In the business world, being in front of billions of prospects constantly is the key.  Using Officer Campaigner, you can be in front of billions and bring down the cost of doing business.  A higher Return on Investment means higher profits.

How Officer Campaigner can help me in getting exposure on electronic and print media?

  With Officer Campaigner, a marketing campaign is at the heart of email outreach, social media postings, sign-up forms, search engines, text messaging, business cards, direct mail, advertising, and flyers. With this tight knit integration, all information is associated with the campaign. A marketing campaign is initiated by sending out emails, posting on social media (LinkedIn, Facebook, Twitter etc), providing sign-up forms on your website, text messaging, printing QR codes on business cards, flyers etc. The recipients of the campaign share it with their friends and their social media connections. The friends and connections can do the same, producing the viral effect. All interested recipients are added to the campaign and receive the campaign message via an email.

Can I post my campaigns on any other social media sites such as Google+, Pinterest etc.?

  Yes, you can post your campaigns on any social media sites or search engine links.  The recipients of the campaign share it with their friends and their social media connections. The friends and connections can do the same, producing the viral effect. All interested recipients are added to the campaign and receive the campaign message via an email.

Is there a limit on the number of social media postings in Officer Campaigner?

No.

How do I know about my prospects interest level?

  As a prospect opens the campaign email, complete open click tracking is captured. The tracking includes when and how many times a prospect was contacted, number of times an email was opened, which enquiry was made, which pages of the campaign were visited, when they were last visited, and how many times they were visited. The tracking also includes the referrals and unsubscribes.

How do my business cards go dynamic in Officer Campaigner?

  In Officer Campaigner, for each campaign you build, it automatically provides the associated QR code.  The QR code can be printed on any print media such as business cards, direct mail etc.  Your prospects can scan the QR Codes from their smart phones to access the contents of the campaign.  Since the contents of the campaign can be changed at any time, the same QR code actually reflects the changing information.

How do my business cards become more effective in Officer Campaigner?

  For each offering, you can build a campaign and get the corresponding QR code.  These QR codes can be printed on each side of your business card thus running multiple promotions at the same time via one business card.

How do I save money on printing costs?

  You can print more than one QR code on each business card. You can run multiple promotions through one business card and dynamically change content without re-printing.

Is there a limit on the number of QR Codes?

No.

Can I import my connections from Linkedin, Facebook or Twitter?

  Yes. you can export your contact list into CSV formatted file and then import into Officer Campaigner.

Can I import contact lists from my email such as Gmail, Yahoo, Hotmail, Outlook or Outlook Express?

  Yes. you can export your contact list into CSV formatted file and then import into Officer Campaigner.

Are there any specials features for data import that save me time?

  Yes. Features such as column skipping, varying column seperators and duplicate data elimination save you time and frustration while importing data from data files.

Can I build multiple lists from a single data set?

  Yes.

Does Officer Campaigner offer drip marketing?

  Yes.

 Can the recipients of my emails forward them to their friends?

  Yes. Every Campaign message is equipped with tell-a-friend feature.

How do I know about the referrals interest level?

  Referrals through the Tell-a-friend feature are automatically added to list and become part of the tracking as well.

How do I know why my prospect unsubscribed?

  Prospect level reporting shows who unsubscribed and why.

How do I track the actions of my email receipients?

  Prospect level reporting tracks how many times prospects visited the message, which pages they visited and when, what enquiry they made, how many friends they referred, who unsubscribed and why. Referrals through the Tell-a-friend feature are automatically added to list and become part of the tracking as well.

Do you provide trend analysis?

  Yes. Trend analysis is provided via side-by-side comparison of campaigns.

Do I need a separate CRM application?

  No. Officer Campaigner has built in CRM capability.

What do I get in the free trial?

  We provide an online account that gives you complete access to Officer Campaigner. Free trial accounts are limited to sending 20 emails in 30 days and a storage limit of 1 GB.

What do I get when I signup?

  We provide an online account that gives you complete access to Officer Campaigner. Paid accounts are subject to the limitations defined for the subscribed package.

Do you offer telephone support?

  Yes, we do when it is needed. A majority of our customers do not require telephone support. We provide contact forms on our website and within the application so you can reach us with questions and / or comments. as needed.

How do you maintain a high email deliverabiliity rate?

  We use domain keys, sender policy framework, multi-level throttling etc.

Will Officer Campaigner prevent my email servers from being blocked?

  Yes. The emails are sent from our servers, not from yours. Your servers are not exposed.

How do we set up to use Officer Campaigner?

  There is no set up required. You sign up for an account using the email address you want to send emails from and start using it right away.

Can I use my email address with Officer Campaigner?

  Yes, you will sign up using an email account that you would like to send emails from.

Do I need to have an email account?

  Yes, you will sign up using an email account that you would like to send emails from.

Are my emails secured with Officer Campaigner?

  Yes. We use SSL for all the interfaces.

How do I find out about the status of my email delivery?

  We provide real-time statistical reporting for the status of your email delivery. We provide the cause for each failure. For the emails that bounce, the system does not contact them again unless you correct and validate.

How do I design my campaign message?

  Officer Campaigner includes a WYSIWYG message editor which is an intuitive HTML formatting tool to incorporate graphics, styling, coloring, fonts, hyperlinks, layering, citations, and more.

Do I need to know HTML for creating messages?

  No. Officer Campaigner includes a WYSIWYG message editor which is an intuitive HTML formatting tool.

Will my message go into spam?

  To prevent your message going into spam, Officer Campaigner provides a built-in spam analysis and scoring feature. You can run the spam checker and fix the flagged areas on the message before sending it.

Can I review my email before finally sending?

  Yes. Two levels of reviews are provided, allowing you to preview the message and test email. Test email gives you a complete view of the campaign. You can see how the message looks in the email, how the Campaign Package appears, and check all parts of the campaign package before sending.

What type of content can I have in my email message?

  The message can include any combination of text, HTML, graphics, audios and videos.

Is there any limit on the number of images, audios or videos that I store?

  Yes,  there is a storage limit based on the subscribed package.

How can I get my data into Officer Campaigner?

  You can import lists from Excel, CSV or text files. Custom data templates are provide for ultimate flexibility. You can also add data manually into the list, one-at-a-time. Referrals through the Tell-a-friend feature are automatically added to the list.

Is there a limit on the number of lists?

No.

Do I have to take care of the duplicate records?

  No. Automatic duplication prevention is built-in.

How do you help keeping my lists clean?  How will you help me remove failing records?

  Failing emails and unsubscribes are automatically turned off. During data import, automatic duplication prevention eliminates redundant data.

Do you provide list segmentation?

  Yes. You can segment lists based on demographics or a multitude of other search criteria. You can combine, recombine the lists and perform action based data slicing.

Can you support targetted lists based on demographics?

  Lists can be segmented based on demographics or a multitude of other search criteria. The demographics can be on a local, state, region or even on a country level.

Do you put your company logo in my emails?

  No. We don't put our logo on the bottom of your emails.